Twitter Bans Political Adverts
Twitter Inc has announced a significant change to on its platform as it reveals will ban political advertising as from next month.
Twitter CEO, Jack Dorsey tweeted on Wednesday “We’ve made the decision to stop all political advertising on Twitter globally.
“We believe political message reach should be earned, not bought.”
According to him, paying for ads forces “targeted political messages on people” which then “brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.”
Twitter’s decision to ban political adverts on its platform comes after pressure was put on social media companies, including Facebook Inc to tackle fake news sharing on its platform because it's believed to compromise political processes.
While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.— jack 🌍🌏🌎 (@jack) October 30, 2019
Internet political ads present entirely new challenges to civic discourse: machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes. All at increasing velocity, sophistication, and overwhelming scale.— jack 🌍🌏🌎 (@jack) October 30, 2019
These challenges will affect ALL internet communication, not just political ads. Best to focus our efforts on the root problems, without the additional burden and complexity taking money brings. Trying to fix both means fixing neither well, and harms our credibility.— jack 🌍🌏🌎 (@jack) October 30, 2019