Effyzzie Music Group Announces Licencing Deal with Universal Music for Yemi Alade
By Dipo Omoware
Effyzzie Music Group (EMG) has announced a new deal with Universal Music France for Nigerian Superstar Yemi Alade. CEO of EMG, Taiye Aliyu shared this on his twitter timeline yesterday.
— Taiye G Aliyu (@taiyealiyu_) September 9, 2019
The music star herself took to Twitter to celebrate the win and shared pictures in her new office.
— 🤜🏾 #WOMANOFSTEEL 🤛🏾 (@yemialadee) September 9, 2019
On his part, Olivier Nusse, Chairman and CEO of Universal Music France, said, “It is a real opportunity for Universal Music to have the confidence of such an artist.”
He acknowledged the 30-year-old musician’s talent saying her “impact on African and even world pop music are undeniable, and it is with great humility but even more ambition that we will support this project, with the help of the other subsidiaries.
"Africa is more present than ever on the world music scene, and Universal Music Group through such a partnership, confirms its ambitions, but also its leadership.”
While announcing the deal, Moussa Soumbounou, MD of Universal Music Africa said “Yemi Alade is one of the few artists in the history of African urban pop music to reach such a high level of notoriety.
"We at Universal Music Africa are all huge fans of Yemi Alade and her music and with what she has already accomplished with Effyzzie Music Group, we believe that our new partnership will only further elevate her superstar status globally. We are excited and proud to support her in this new phase of her career and help her reach even greater heights.”
Yemi Alade has had a great 2019 so far having featured on Beyoncé’s The Lion King Album: The Gift Album and recently releasing her 4th studio album, Woman of Steel, which critics say might be her best body of work yet.